FEATURED KIDS AND PARENTS ARTICLE

Happy Birthday Neopets: Celebrating 24 Years of Epic
Neopets, a hallmark of early 2000s nostalgia for millennials across the globe, celebrates two significant events this November: its 24th year in existence and its first birthday under new leadership. As the pioneering virtual pet website, it has given rise to games, merchandise, and a dedicated fanbase forging global friendships and gaining invaluable skills. Launched in 1999, Neopets started as a side project that evolved into a cultural phenomenon with over 35 million monthly active users at the site’s peak in 2005. Since then, the whimsical World of Neopia brand has inspired a wide variety of official merchandise, including an official Neopets cookbook, tarot cards, and must-have apparel. A recent website overhaul spearheaded by the brand’s new leadership team aims to inspire a Neopian renaissance and introduce innovative new ways for players to connect with their fandom. As we celebrate this incredible milestone and eagerly await the monumental 25th anniversary