MAC & The Sims 4 Makeup Collaboration. Was it a Fail!?

It is no news when a makeup brand pairs up with a popular video game, we’ve seen hints about an animal crossing palette from Colourpop and even pokemon from Tonymoly. There are so many makeup brands pairing up with video games to get fans excited about their product

MAC and The Sims 4 have worked together before by adding makeup in the game from MAC. NOW you can get Sims4 inspired makeup in real life! It features nine neutral shades. The Palette is priced for $32 on the MAC website.

Although many fans are disappointed with this collaboration. Here are what some fans had to say:

The Sims x Mac palette is so sad. The palette itself is lacking any Sims branding. The name of the shadows don't reference The Sims 4 at all.

EA should be cautious about these kinds of marketing decisions as it is so transparent how careless it is. pic.twitter.com/ek4V7iSCs5
— Deligracy (@Deligracy) January 5, 2021

NOW THIS IS WHAT I THINK WHEN I SEE “the sims” palette! pic.twitter.com/RMaCcXyKm5
— yadeemua???????????????? (@yadeemua) January 5, 2021

This is what i think of when i think about the MAC and the sims collab for their makeup palette . why is the palette all neutrals and smoky? The game itself has such vibrant colors and a cartoony art style . I made this in 10 minutes lol pic.twitter.com/cSpQdUePc2
— ♡LEXYLEX♡ (@LexyLex0) January 4, 2021