What Is VZatsu? CEO Chizu on VZatsu Conspiracy, VTuber Talents, Challenges, and Future Plans

We had the honor of chatting with Chizu, the CEO of VZatsu, to learn more about the VTuber company, how it first started, and the goals behind its growing community. In this interview, Chizu shares what inspired the creation of VZatsu, what it is like balancing business with creativity, and how the current VZatsu Conspiracy talent lineup continues to grow together through content, collaboration, and a shared love for VTubing.

1. Tell us about VZatsu and how it first started.

VZatsu is a virtual entertainment company that started in 2025 to build a business model meant to support multiple VTuber talents in the pursuit of content creation and entertainment. We started out by refining the content production process I’ve followed as Chizu Koyote since 2024 and expanded upon it by selecting additional talents and implementing that same process with them after their debut.

2. What are the main goals for the company?

Right now our main priority with VZatsu is to focus on content creation while creating opportunities for collaboration with other companies and vtubers as they present themselves. Our company is process focused rather than results oriented. After a successful debut our main goal right now is to maintain consistent schedules and content production. Setting goals based on factors that we can control rather than ones we can’t help us maintain a positive outlook for the future, and in effect the results we prefer have been coming along with it!

3. What inspired you to build a VTuber-focused company?

I’ve been a vtuber for many years and a content creator for even longer. I’ve managed a small business on my own before too so logistically I knew I could handle what running a mostly online business requires. After attempts to make it in other groups or failed companies, being handed false promises or seeing teams fall apart, I decided to give things a try myself. I did a lot of research beforehand and I’ve learned a lot along the way but what really inspired me to start this journey and inspires me to keep going is how much I love vtubing itself. The medium, the communities, the expression and connection that comes from it. It’s a remarkable experience that I just can’t find anywhere else. I just want to do my part in making vtubing better.

4. What is it like working with creatives and team members as an independent creator turned business owner?

Being both a founding member of VZatsu Conspiracy and also the company owner is definitely a unique challenge. On top of managing my own vtubing operational responsibilities I am juggling several other responsibilities at the same time. Additionally since we are a very small company consisting of me, two talents, and an on staff editor, I am wearing multiple hats at any one time. From my perspective it feels like the role I play is ambiguous to people outside of the company.

Internally though I do feel like my knowledge of what it’s like to be on this side of vtubing makes it easier to make good decisions that are in the best interest of our talents and based on the decisions we’ve made and conversations we’ve had I think they would agree.

5. What have been some of the biggest lessons you have learned while growing VZatsu?

One of the hardest lessons I’ve learned when turning something like this into a successful business is how to properly separate idealistic dreams from realistic goals. There is a happy middle ground between the two I think but it is a fine line and if you’re not careful it can make it hard to stay the course when things get tough.

When you take into account the aspirations of others who put their dreams alongside yours, it can make this even more difficult. A larger company with shareholders and board members has more separation from problems like this but when you’re a small company built by and for the creators it serves you have closer proximity to each other. It can be more difficult to maintain your resolve when storms roll in and problem after problem arises.

Finding a sense of temperance in these situations is extremely important so you don’t lose the plot! You have to stand your ground and believe in yourself and your goals. As long as you don’t dim your light, it will keep leading the right people to the same goal you’re working towards.

6. Tell us about the current cast of VTubers.

VZatsu Conspiracy thematically is a group of monster girls in a containment program who become friends through solving a mystery at the facility they live in that poses as a reformation academy for girls. There is an underdog story in our lore that I think the three of us share creatively and makes us work together well as a team!

I think this gives us a sense of belonging in our vtuber activities that otherwise wouldn’t be there and it doesn’t stop with us. That feeling expands into our community of fans too!

7. What makes each member of the current VZatsu talent lineup stand out?

Jomei Mujina is very real. She’s so down to Earth! Jomei puts a lot of thought and care into everything she does and wants to make all of us proud with her work. I think she has a level of integrity and dedication that is seen so rarely these days too. When it comes to Jomei, you know she is there for you.

Mikarasu Ninamori is so full of enthusiasm and optimism. She is always full of surprises too. Mika is always saying the most off the wall things but somehow is never awkward or offputting about it. She always has a song in her step but doesn’t hesitate to ask how things are going and check in with everyone. She works hard but is always looking ahead to the next project.

I’m too modest to talk about myself here but I will say that these two definitely inspire me to work towards being a better version of myself than I was the day before, every single day!

8. Do you have plans to expand the cast in the future?

During initial auditions I made a promise to those who put their trust in me and my company that I’d give them a year before considering opening auditions for a second generation of vtuber talent. I intend to keep that promise but I have been considering what the audition process for another wave would look like.

If operations are successful and the three of us are happy moving forward for another year, I think opening auditions for a second generation would make sense but there would probably be some changes to the process based on lessons learned this past year.

9. When looking for new talent, what kind of creators would be a good fit for VZatsu?

Based on our process focused approach and our core values as a company created and managed by a vtuber, we are an agency that works best with creators who have the skills, discipline, and determination to be a VZatsu VTuber but may not have the resources or time to manage that same level of production for themselves.

As with most corporate settings, working with VZatsu requires an ability to handle working with production standards, taking direction, having a structured routine with deadlines, being self motivated, and being a team player.

What VZatsu provides talent is routine, consistency, and a level of support that an independent does not have available to them. As a VZatsu Talent you don’t have to scrub live archives or VODs. You don’t have to edit or post shorts. Your only responsibility is following basic guidelines, going live three times a week, and posting a video regularly. All of the tedious administrative tasks are taken care of for you, freeing up more time for you to plan and create. If you have a passion for vtubing that is unmatched and can prioritize all that free time you could have, VZatsu might be a good fit for you!

10. What advice would you give to someone who wants to audition for a VTuber company?

I think the two biggest things to consider when you are looking at an application for a VTuber company is, “Do I consider this as a hobby?” and “Is this a good fit for me?”. Do you have an already established career that is more meaningful to you than VTubing? Do you prioritize other hobbies or interests? If these questions aren’t “Yes” today, will they be “Yes” in a week? In six months? Maybe joining a corporate VTuber agency isn’t for you.

Even if VTubing is your biggest priority, you should do your research about the company. How long has it been around? Is it a registered business or legal entity? Who is the CEO? What are the contracts like? Let a legal expert look them over. Will you have to graduate your current vtuber persona? You should weigh the pros and cons and decide if there are risks involved and if so, if you are in a place where those risks are worth taking for you.

11. What are some challenges that come with running a VTuber company?

The biggest challenge in my opinion is the current perception of vtuber companies and their management structures within the greater vtuber community. Within an hour of announcing the launch of VZatsu, Another announcement was posted that eventually led to the closure of VShojo. The following year was a series of controversies involving vtuber companies and groups of all sizes at an alarming frequency.

At baseline this has made gaining trust with the community a challenge. Additionally I’ve made my own fair share of mistakes with poorly worded answers to Q&A questions early on, and the graduation of Satsuki has brought up some new questions. Unfortunately I’m not able to share any further details. Out of respect for Satsuki, we do not include personal reasons or private matters when discussing why folks leave. While Satsuki’s time with us was short-lived, it was still something we’re thankful for, and we truly appreciate the time, care, and work she shared with the community.

Running a company that operates partially in a space that can be so volatile at times means that you have to accept that some things are out of your control and that a small group of people are going to engage with you in bad faith. Jomei and Mika believe in me, this company, and what we are building together. Our fans and colleagues believe in us too. We can’t change yesterday. All we can do is trust the process and each other, stick to the plan and show everyone that we are up to the challenge of standing with the other companies in the vtuber industry who overcame similar adversities that we are facing now.

12. How do you balance the business side of VZatsu with the creative side?

Really good scheduling! I try my best to structure certain days and times for business and others for creative planning and performance. I also try to make a slight separation between the vtuber persona of Chizu and the business persona although this is tricky. I sometimes wonder if it would have been easier to have fully separate accounts for business matters but in the end I prefer the transparency of being both talent and company owner even though most people still don’t realize Chizu Koyote is also the owner of VZatsu.

Additionally I don’t use the “Chizu Voice” when discussing business during calls or when talking to other vtubers and only do that when interacting with fans.

13. Where can people follow VZatsu and support the current talent?

People can learn more about us by visiting our new and improved website! We all stream content live to YouTube, post short form content to TikTok, Instagram, and Twitter. We’re currently focusing on getting Jomei and Mika’s watch hours up so viewers can become members on their channels. We appreciate everyone’s support!

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