TeeTurtle and Reversible Plushies Shine at Toy Fair NY 2025

At Toy Fair NY 2025, TeeTurtle showed off a wave of adorable fandom merch that got every geek heart melting, including the team at All Ages of Geek! Known for their viral Reversible Plushies, TeeTurtle brought an impressive lineup of new collaborations, shapes, and sizes that highlight how they continue to lead the plush and fandom product scene.

Fans can check out everything TeeTurtle has to offer on their official website.

The Original Reversible Plushies from TeeTurtle

TeeTurtle reminded Toy Fair visitors that they’re the original inventor and patent holder of the reversible plush, the famous two-in-one design that lets you flip from one character or expression to another. You might remember their Reversible Octopus, the plush that went viral in 2021 and became the #1 product on Amazon that year.

This year, they’re taking things even further with collaborations that include Transformers, My Little Pony, and Dungeons & Dragons, all launching in partnership with Hasbro.

Shelves showcasing TeeTurtle reversible plushies inspired by Transformers characters including Optimus Prime and Bumblebee, displayed in blue and yellow on a branded wall at Toy Fair NY 2025.

One standout from their booth was the Transformers Bumblebee reversible plush, which flips between robot and VW car mode, a fun nod to both toy history and TeeTurtle’s knack for creative transformation.

Expanding the Plush Universe with TeeTurtle

Nickelodeon Teenage Mutant Ninja Turtles reversible plushies by TeeTurtle featuring Raphael, Michelangelo, Leonardo, and Donatello with expressive faces on a yellow and blue display at Toy Fair NY 2025.

TeeTurtle isn’t just about one size fits all, literally. They showcased multiple sizes of their plush lines, including blind box versions in their 3-inch format and their popular core 4-inch plushies.

Their upcoming product line, Cloud Heads, was another highlight. These cute collectibles feature a squishy, oversized head and a tiny weighted body that always sits upright, perfect for desks, bookshelves, or anywhere you want a little serotonin boost.

Nickelodeon and Paramount Collaborations

A TeeTurtle display featuring SpongeBob SquarePants and Patrick reversible plushies alongside smaller collectible plush versions of SpongeBob, Patrick, and Plankton at Toy Fair NY 2025.

TeeTurtle also revealed an exciting collaboration lineup with Paramount and Nickelodeon, showing that fandom is truly at the heart of everything they do.

Their booth featured plushies from major properties like:

Teenage Mutant Ninja Turtles – Featuring an innovative design where the turtles “ooze” into their ninja forms.
SpongeBob SquarePants – Complete with a true-to-shape SpongeBob (square, of course!) and Patrick in his classic star shape.
Avatar: The Last Airbender – Representing another timeless fandom TeeTurtle is ready to embrace.

Shapes, Sizes, and Fabrics

One of the coolest parts of TeeTurtle’s Toy Fair NY 2025 booth was seeing how much they’re experimenting with new shapes and materials. Traditionally, reversible plushies have been round, but now TeeTurtle is expanding into new forms, making sure each plush matches its source character perfectly.

From SpongeBob’s square body to Patrick’s pointed arms, TeeTurtle is proving that creativity in plush design has no limits. And yes, they’re scaling up too, 8-inch plushies are coming, offering oversized fun for collectors who want their favorites to stand out on the shelf.

Longtime Favorites with Sanrio and Holiday Surprises

A Hello Kitty and Friends display featuring TeeTurtle reversible plushies of Hello Kitty, My Melody, Kuromi, and Cinnamoroll arranged neatly on clear shelves at Toy Fair NY 2025.

TeeTurtle also celebrated its longstanding partnership with Sanrio, which began in 2021. Sanrio remains one of TeeTurtle’s strongest sellers, appearing in stores like Hot Topic, BoxLunch, Walmart, and Amazon.

This year, they’re adding a festive twist, plushies that come in present box formats for the holidays, where fans can “unwrap” their plush to reveal the character inside. These will also be available in blind box format, adding that extra surprise collectors love.

Beyond the Classics: More Fandoms Unite with TeeTurtle

TeeTurtle’s display didn’t just stop at Nickelodeon and Hasbro. The team showed off plush and collectible lines from several fan-favorite franchises, including:

Strawberry Shortcake
Monster Hunter
Mega Man
Jim Henson properties

Their goal is clear, to reach every corner of geek fandom, from nostalgic 80s hits to modern anime and gaming icons. Whether you’re a long-time collector or a casual fan, TeeTurtle is making sure there’s a plush (or Cloud Head!) for everyone.

The Heart of TeeTurtle

A colorful round display stand filled with TeeTurtle reversible plushies featuring various characters like octopuses, turtles, and fandom icons in green, blue, and purple tones at Toy Fair NY 2025.

What makes TeeTurtle special, and why they caught our attention at Toy Fair NY 2025, is their genuine love for fandom culture. Every plush, reversible or otherwise, is made with a mix of humor, creativity, and detail that celebrates what fans love about their favorite series.

TeeTurtle’s work goes beyond gimmicks. It’s about bringing warmth, joy, and personality to every plush they make, the kind of merchandise that sparks a smile whether you’re eight or eighty.

About All Ages of Geek at Toy Fair NY 2025

All Ages of Geek was on the floor at Toy Fair NY 2025 covering the latest in geeky collectibles, plush innovations, and fandom merch from companies big and small. From reversible plushies to nostalgic throwbacks, we’re here to spotlight the creators who bring joy to fans across generations.

Stay tuned for more Toy Fair 2025 coverage, we’ve got more showcases, interviews, and fandom finds coming your way!