Who is "Totym Plush" - Toy Fair NY 2025

Who is “Totym Plush” – Toy Fair NY 2025

At Toy Fair NY 2025, we at All Ages of Geek got to hang out with one of the coolest new brands in the plush world, Totym Plush. These folks have taken the world’s most ancient and mythical creatures and reimagined them as adorable, huggable baby versions of their fearsome selves. Think baby zombies, mini grim reapers, and chubby little dream walkers.

Cute Meets Ancient Mythology with Totym Plush at Toy Fair NY 2025

Totym Plush’s founder told us the brand just launched recently, and every single character is an original design. Each plushie draws inspiration from monsters, creatures, and deities across different cultures and mythologies, but with a fresh, childlike twist.

The idea? “What would these legendary creatures look like if they were just born?” That’s the kind of imagination fueling Totym Plush. Every character even comes with a backstory told from their innocent, kid perspective. Like Morty the zombie, who thinks his siblings are just playing tag with villagers because of all the running and screaming. Adorable, right?

Plush with Personality

Luna the Dream Walker plush from Totym Plush at Toy Fair NY 2025, a green plush wearing a pink robe and hood, displayed on a bed of soft white cloud-like cotton.

Lucky the three-legged money toad plush from Totym Plush displayed at Toy Fair NY 2025, sitting on a red silk cloth surrounded by gold coins and collectible cards.

When asked about favorites, the creator didn’t hesitate, Luna the Dream Walker, a green plush in a pink robe, and Lucky, a three-legged money toad with a coin in his mouth who’s said to bring good luck. Fans even describe Lucky as feeling like “a big marshmallow,” and honestly, that might be the best plush compliment ever.

Beyond Plush – Comics and Cards!

But Totym Plush isn’t stopping at plush. The team is developing a trading card game featuring sketch relic packs, collectible cards that showcase the early designs of their myth-inspired lineup. And that’s not all, they’ve even been approached by agents interested in turning their creations into graphic novels or children’s books.

The Totym universe is growing fast, with storytelling, collectible culture, and creative art into one snuggly package.

Where to Find Totym Plush

If you’re ready to adopt a baby reaper or give a zombie kid a home, you can grab your Totym Plush here. They ship worldwide, so no matter where you are, you can join in the mythic cuddle party.

Big thanks to Totym Plush for chatting with us at Toy Fair NY 2025, we can’t wait to see what magical mischief their next wave of plushies brings!